Privacy Policy

Lead Axis handles personal information for two very different groups: the agents who buy our programmes, and the buyers and sellers our campaigns reach. This policy explains what we collect from each, why, and what you can ask us to do about it.

Scope

This policy applies to:

• Everyone who uses the Lead Axis website
• Agents, teams and brokerages who hold or apply for a programme
• Buyers and sellers whose details reach us through our campaigns or forms

It is written to meet the California Consumer Privacy Act as amended, and reflects the equivalent principles in the General Data Protection Regulation and in Canada’s PIPEDA where those apply.

What we collect

Information you give us

• Identity: name, brokerage or team name, licence number and licence state
• Contact: email address, telephone number, mailing address
• Programme: the service areas you claim, seats on your account, delivery preferences
• Billing: invoices and transaction history. Card details are handled by our payment processor and are never stored on our systems
• Correspondence: emails, form submissions and notes from calls with our team

Information buyers and sellers give us

When someone responds to a campaign or completes a form on this site we collect their name, contact details, the area they are buying or selling in, their budget or estimated value, and their timeline. An inside sales agent may add notes from the qualification call.

Information collected automatically

• IP address, browser and device type
• Pages visited, time on page and referring URL
• Cookies and similar identifiers, covered below

Information from other sources

We work with advertising and data partners, and with publicly available property and licensing records, to build and verify campaign audiences.

How we use it

Purpose	Basis
Running your programme and routing referrals to you	Performance of a contract
Qualifying a buyer or seller before passing them to an agent	Legitimate interest, with notice at the point of collection
Verifying real estate licensing	Legal and contractual obligation
Taking payment and issuing invoices	Contract and legal obligation
Service messages about an active account	Performance of a contract
Marketing email and SMS	Consent, withdrawable at any time
Measuring and improving campaigns and this website	Legitimate interest
Preventing fraud and misuse	Legitimate interest

We do not sell personal information, and we do not share it for cross-context behavioural advertising.

Who we share it with

A buyer or seller referral is shared with the one agent whose service area it falls in, and with nobody else. Beyond that we share data only with providers who help us operate:

• Payment processing for taking programme payments
• CRM and email delivery for routing referrals and sending service messages
• Analytics and advertising platforms for running and measuring campaigns
• Hosting for this website and our internal systems

Each is bound by contract to protect the data and to use it only on our instructions. We also disclose information where the law requires it.

How long we keep it

Agent account records are kept for the life of the programme and then for as long as tax and contractual records require. Buyer and seller records are kept only as long as needed to deliver and support the referral, and to evidence consent. After that they are deleted or anonymised.

Your rights

Depending on where you live you may ask us to:

• Tell you what personal information we hold about you and where it came from
• Correct anything inaccurate or incomplete
• Delete your information
• Limit or object to how we use it, including for marketing
• Give you a copy in a portable format

You will never be treated differently for exercising any of these. Send requests to support@leadsaxis.com. We verify who is asking before we act, and respond within 45 days, or 30 days where GDPR applies.

Marketing and calls

You can stop marketing at any time: use the unsubscribe link in any email, reply STOP to a text, or write to support@leadsaxis.com. Service messages about an active programme continue while the account is open. We keep an internal do-not-call list and honour requests to be added to it. Our outreach is conducted in line with CAN-SPAM and the Telephone Consumer Protection Act.

Security

We use encrypted transport, restricted access to systems holding personal data, multi-factor authentication on administrative accounts, and regular review of who can see what. No system is perfectly secure, and we say so rather than promising otherwise.

Cookies

We use cookies and similar technologies to keep the site working, to measure how it is used, and to attribute campaign responses. You can refuse or delete cookies in your browser; parts of the site may then behave differently.

Children

This site and these services are for people aged 18 and over. We do not knowingly collect information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it.

Fair housing

Campaign audiences and referral routing are never built on race, colour, religion, sex, familial status, national origin, disability, or any other protected characteristic. Targeting is by geography and by stated buying or selling intent only.

Changes

We may update this policy. Revisions are published here, and material changes are notified by email or by notice on the site.

Contact

Privacy questions and requests go to support@leadsaxis.com, or write to Lead Axis, 75 E 3rd St, Ste 7, Sheridan, WY 82801.